About Me

Curriculum Vitae

Hi there, nice to meet you!

I am Thomas Rouaud, a former HEC student, always looking for new challenges. Professional with more than 10 years of experience, I am particularly interested in education, marketing, digital transformation or business development.

Personal Information

Full Name
Thomas Rouaud
December 25, 1989
+41 79 137 88 37


Marketing & Sales
Business Development
Project Management

Professional Experience


Executive Education HEC Lausanne

Strategic Development and Marketing Manager

The Executive Education HEC Lausanne is an education platform offering various kind of programs for executives. After a year as a digital marketing manager implementing an effective strategy, I became strategic development and marketing manager, in charge of the following tasks:

  • Development and implementation of the global marketing strategy;
  • Management of the marketing team and affiliated partners;
  • Sales of our continuing education programs (revenues x2.2) ;
  • Strategic project management, including digital transformation (Website, CRM, LMS, etc.).

Executive Education HEC Lausanne

Digital Marketing Project Manager

Before being strategic development and marketing manager, I began as a student assistant alongside my studies and became afterwards digital marketing project manager in charge of the following tasks:

  • Plan and execute all digital marketing activities (SEO, email, social media, etc.);
  • Collaborate with the marketing team and agencies to promote the brand;
  • Audit and develop the existing digital marketing environnement (website, CRM, etc.);
  • Formulate advanced marketing strategies to increase customer awareness.

Share A Dream

Digital Marketing Manager

Share A Dream is a start-up company created in 2015 which aims to match little-known and impactful NGOs with people and companies around the world. I helped the company during the first months of its growth by:

  • Implementing a digital environnent (web, email, social media, etc.);
  • Maintaining our social media presence across all digital channels;
  • Planning and measuring digital marketing campaigns;
  • Brainstorm new and creative growth strategies.

Weasy Life Agency

Founder and Director

Weasy Life Agency was a start-up company which was specialized in designing digital marketing solutions (web, email, social media, etc.). With two different profiles, skills and experiences, my partner and I were complementary. Consequently, I was in charge of the following tasks:

  • Developing high quality business strategies, plans and objectives;
  • Overseeing all operations and business activities (HR, Accounting, etc.);
  • Developing commercial strategies to accelerate growth;
  • Understanding customers to ensure their needs are being met.



PricewaterhouseCoopers is a multinational company offering audit and advisory services. I was hired as an apprentice in order to validate the theoretical knowledge obtained during my courses. I was in charge of the following tasks:

  • Organizing the office and assisting associates to optimize processes;
  • Sorting and distributing communications;
  • Using “back-office” computer systems (SAP, Client First, etc.);
  • Organizing Marketing Events (CRM, seminars, trainings, etc.).



UNIL – HEC Lausanne

Master of Science in Management (MScM)
Bachelor in Management (BScM)


Gymnase de Provence

Passerelle DUBS


EPCL – Ecole Prof. Com. de Lausanne

Maturité Professionnelle Commerciale (MPC)
Certificat Fédéral de Capacité (CFC)

My Projects


HEC et Après?

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HEC et Après?

Conferences /

University of Lausanne, Switzerland
March 15, 2017

“HEC et Après? Le monde des ONGs” is a conference organized by an association from the University of Lausanne to inform students about their future work possibilities for non-profit organizations.I was invited as a guest speaker to give a lecture on “Entrepreneurship and NGOs

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How to Have an Impact?

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How to Have an Impact?

Conferences /

University of St. Gallen, Switzerland
November 14-16, 2016

The Africa Summit St. Gallen is a two-day conference bringing together various actors present on the continent to inspire, inform and debate with students of the University of St. Gallen. I was invited as a guest speaker to give a lecture on “how to have an impact?”

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Thomas Rouaud Clinton Global Initiative University (CGIU)

Clinton Foundation

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Clinton Foundation

Humanitarian Project /

University of Berkeley, United States
April 1-3, 2016

The CGIU is a growing community of young leaders who don’t just discuss global challenges -they take concrete steps toward solving them. As I developed an economic model which aimed to provide proper sustainable education complex adapted for slums, I have been selected to become part of this program and met Bill Clinton.

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Volunteer in Kenya

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Volunteer in Kenya

Humanitarian Project /

Mukuru slum, Kenya
July, August and September, 2015

Kayaba Educational Complex Center is a school located in Mukuru Kayaba slum in Kenya. As a fundraising volunteer my goal was mainly to help the school to sustain its future by creating an online crowdfunding campaign (+225% of goal reached, +600 shares) to finance new projects to help the school becoming financially independent.

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Additional Information


French native
English fluent


  • Travelling
  • Sustainability
  • Digital
  • Hiking
  • Soccer
  • Cinema

Contact Me