About Me

Curriculum Vitae

Hi there, nice to meet you!

I am Thomas Rouaud, a professional with more than 10 years of experience particularly interested in opportunities in marketing, communication and sales.

Personal Information

Full Name
Thomas Rouaud
Birthday
December 25, 1989
E-mail
thomas-rouaud@outlook.com
Mobile
+41 79 137 88 37
Nationality
French

Specialization

Marketing & Sales
Digital Transformation
Project Management

Professional Experience

2019-Now

Executive Education HEC Lausanne

Strategic Development and Marketing Manager

The Executive Education HEC Lausanne is an education platform offering various kinds of academic programs for executives. As a strategic development and marketing manager, my current role is to:

  • Plan, develop and implement the global marketing strategy
  • Manage the marketing team and affiliated partners (freelances, agencies, etc.)
  • Supervise the sale of our continuing education programs (revenues x2.2)
2016-2019

Executive Education HEC Lausanne

Digital Marketing Project Manager

Before being strategic development and marketing manager, I started as a student assistant in parallel with my studies and then became a digital marketing project manager. At that time, my main tasks were to:

  • Plan and execute all digital marketing campaigns (adwords, display, social medias, etc.)
  • Develop the digital environment to improve the customer experience (CRM, website, etc.)
  • Design marketing automation flows to qualify prospects and automate processes
2015-2016

Alaya

Digital Marketing Manager

Alaya (formerly Share A Dream) is a start-up created in 2015 which aims to connect little-known and impactful NGOs with people and companies from around the world. I helped the company during the first months of its growth to:

  • Create the entire digital marketing environment from scratch (web, social medias, etc.)
  • Plan and execute all digital marketing campaigns (emailings, social medias, etc.)
  • Create and publish engaging content (infographics, videos, posts, etc.)
2009-2012

Weasy Life Agency

Founder and Director

Weasy Life Agency was a web agency specializing in the design of digital marketing solutions (web, email, social networks, etc.). With two different profiles and skills, my partner and I were complementary. Therefore, my role was to:

  • Oversee all operational activities (HR, accounting, etc.)
  • Coordinate commercial and prospecting activities to identify new customers
  • Create, design and implement digital marketing solutions for clients
2006-2009

PwC

Apprentice

PwC (formerly Pricewaterhousecoopers) is a multinational company offering audit and advisory services. I was hired as an apprentice to validate the theoretical knowledge acquired during my courses. Therefore, my role was to:

  • Assist managers in their administrative procedures (invoices, reservations, etc.)
  • Organize marketing events (conferences, workshops, afterworks, etc.)
  • Support the implementation and use of the CRM system (Client First)

Education

2019-2020

University of Berkeley

Micromasters in Marketing Analytics

2013-2018

HEC Lausanne

Master of Science in Management (MScM)
Bachelor in Management (BScM)

2012-2013

Gymnase de Provence

Passerelle DUBS

2006-2009

EPCL – Ecole Prof. Com. de Lausanne

Maturité Professionnelle Commerciale (MPC)
Certificat Fédéral de Capacité (CFC)

My Projects

Thomas-Rouaud-Conference-HEC

HEC et Après?

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HEC et Après?

Conferences /

Location
University of Lausanne, Switzerland
Date
March 15, 2017

“HEC et Après? Le monde des ONGs” is a conference organized by an association from the University of Lausanne to inform students about their future work possibilities for non-profit organizations.I was invited as a guest speaker to give a lecture on “Entrepreneurship and NGOs

More Projects

Africa-Summit-University-Saint-Gallen-1024x683

How to Have an Impact?

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How to Have an Impact?

Conferences /

Location
University of St. Gallen, Switzerland
Date
November 14-16, 2016

The Africa Summit St. Gallen is a two-day conference bringing together various actors present on the continent to inspire, inform and debate with students of the University of St. Gallen. I was invited as a guest speaker to give a lecture on “how to have an impact?”

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Thomas Rouaud Clinton Global Initiative University (CGIU)

Clinton Foundation

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Clinton Foundation

Humanitarian Project /

Location
University of Berkeley, United States
Date
April 1-3, 2016

The Clinton Global Initiative University is a growing community of young leaders who do not just discuss global challenges – they take concrete steps toward solving them. I developed an economic model which aimed to provide sustainable solution that has been adapted to education in the slums. Thanks to this project, I have been selected to become part of this program and met Bill Clinton at UC Berkeley in April 2016.

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Thomas-Rouaud-Volunteer-Kenya

Volunteer in Kenya

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Volunteer in Kenya

Humanitarian Project /

Location
Mukuru slum, Kenya
Date
July, August and September, 2015

Kayaba Educational Complex Center is a school located in the slum of Mukuru Kayaba in Kenya. As a fundraising volunteer, my goal was mainly to help the school sustain its future by creating an online crowdfunding campaign (+225% of goal reached, +600 shares) to finance new projects to help the school become financially independent.

More Projects

Additional Information

Languages

French native
English fluent

Interests

  • Travelling
  • Sustainability
  • Digital
  • Hiking
  • Soccer
  • Cinema

Contact Me